The Ultimate Fighting Championship (UFC) wanted to better engage their fans on social media in order to drive revenue, manage their reputation and provide quality customer service. Our team created a strategy to accomplish each of these goals. By implementing and following our strategy we were able to assist the UFC in all three areas.

• Our team scoured an average of 40,000 social media posts per hour looking for content from the three main categories.
• This effort drove 23% higher conversion rates on sales of pay-per-view events, merchandise and event tickets sold.
• They saw an increase of 34% in positive sentiment ratings.
• We were able to report pay-per-view outages for both streaming and cable networks customers to speed up repair and increase customer satisfaction.