Larry Fitzgerald wanted to display the renaissance man that he is as part of his post-career transition plan. Our team crafted the proper strategy to show Larry “off the field” by capturing his lifestyle to attract more opportunities beyond football.

Our efforts drove 76% growth in once in a lifetime experiences that were on target with the brand plan. His pages had a wider follower demographics reach by 85% and the plan generated a 68% increase in the target fan base.