What is paid search (PPC) and why do you need it?
By Rebecca Sentance | November 22, 2018 | https://econsultancy.com/what-paid-search-ppc/ Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before...