In order to allow our creative work to be relevant and impactful, we need to understand how and where the target audience consumes content. Ultimately, it’s consumer behavior that drives how we execute. We start by researching current efforts, success and failures then move into valuable analytics to provide the creative team with a clear view your audience.
Our 4-step process helps create a comprehensive road map for social media efforts throughout the year. Founded on Forrester’s POST Methodology, we start with people first, followed by objectives, strategies and then use the technologies. We bring brands closer to their customers by combining data with our target audience analysis. Our creative team then acts on the audit results of consumer habits and brand opportunity. The plan is always evolving through testing and learning to understand what works, with whom, in the context of each platform.
Our community management team follows your social voice guide and becomes your brand in the social space. Understanding target audience passion points and engaging with users in a purposeful way that drives results for your brand.
In conjunction with our Community Management team, we also have a fully staffed Content Development team, responsible for developing branded content that portrays key messaging related to the target audience’s passion points. Our team will be as involved as desired. The highly trained team will perform any level of engagement from coaching the client to 100% content production and timeline engagement while staying genuine to your voice and daily schedule.
Having a team made up of industry leaders that fully understand the world of paid media allows us to yield amazing results for your brand. Paid media results are often defined by the depth of the planned details. Our media approach consists of several disciplines, including planning, buying, and research, as well as reporting, analytics, and advertising technology. Being able to operate a one stop shop allows us to integrate all touch points together ensuring our strategy reaches maximum impact. We provide clear details of all placed media and the data associated with them to our clients.
Our team of production experts utilize modern equipment to make our all-encompassing process efficient and fluid. These storytellers create amazing content through all phases of development including research, concepts, storyboards, pre and post-production right up to launch.
Our access to influencers is unmatched and the influencer programs we create drive their audience’s passion on to your brand. We build strategies where influencers share branded assets that are in line with both their and your social voice to ensure of palatable consumption by the audience. We will hand pick influencers to work with your brand after analyzing both audiences to ensure it’s a proper fit. Utilizing many different platforms (Instagram, YouTube, LinkedIn, Musical.ly, etc.) we are able to communicate with your target easily.
The Digital Boot Camp is a full day digital consulting experience led by industry insiders and our senior leaders. A combined workshop, class and think tank, the DBC will take you on a digital learning journey, laying the foundation to help you achieve the traction and objectives your business deserves. The session will be loaded with speakers, workshops, exercises, and conversations in all the areas in which we’re experts. Sessions include a collection of deep dives into Content Strategy, Paid Media, Platform Strategy, Emerging Tech, Personal Brand Building, Culture, and more.
We are a multi-faceted speaking agency, our services include speaker training, speech writing, and booking of speakers. It doesn’t’ matter if you’re a speaker or in need of one for your event, our staff will ensure you have every resource necessary at your disposal. With many years of experience rest assured we will have you performing at your very best.