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Digital Agency New York

Three Digital Marketing Trends That Can Bring You Closer To your Customers

By Tripp Donnelly | Original Post on Forbes Click here   To stay in business, you have to go where the consumers are, and consumers are online more than ever. In fact, "more than a quarter of U.S. adults say they’re 'almost constantly online.'" This is one of the more startling statistics from Mary Meeker’s annual Internet Trends Report, which includes observations on how consumer behaviors are...

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Digital Agency New York

How Brands are Taking Social Media into the Real World to Connect With U

This article was created for and commissioned by Mailchimp. The goal: to create one-of-a-kind consumer experiences The umlaut-studded Swedish outfitter Fjällräven has been around since 1960. Back then, it was dedicated to providing sturdy Scandinavians with parkas and backpacks that could stand up to the region's frigid temperatures and rugged terrain. Now, nearly 60 years later, you're as likely to spot Fjällräven's iconic fox logo on a backpack...

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Digital Agency New York

What is paid search (PPC) and why do you need it?

By Rebecca Sentance | November 22, 2018 | https://econsultancy.com/what-paid-search-ppc/ Paid search marketing is known in the marketing and advertising industry by many different names (and abbreviations). Search engine marketing (SEM, which can include SEO), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as Google Ads (formerly Google AdWords),...

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