GEN ART RETURNS TO MIAMI ART WEEK TO PRESENT “GEN ART x ETHOS: UNBREAKABLE”
GEN ART RETURNS TO MIAMI ART WEEK TO PRESENT
“GEN ART x ETHOS: UNBREAKABLE,” TAKING PLACE DURING ART BASEL
AT MONDRIAN SOUTH BEACH, DECEMBER 2ND – 4TH
MIAMI BEACH – GEN ART, the 25-year emerging art, film, and fashion talent incubator, with a wide industry and consumer following, is set to open an immersive three (3) day Art and Fashion Experience entitled “GEN ART X ETHOS: UNBREAKABLE” from December 2nd through December 4th, at MONDRIAN SOUTH BEACH. The live program will include a pop-up art gallery in the BAIA BEACH CLUB and Mondrian Hotel public spaces, curated by GEORGEANA IRELAND, Gen Art’s resident Artistic Director and owner of ETHOS CONTEMPORARY ART. The artists featured will include LUCIANA, AMBER GOLDHAMMER, DAVID KROVBLIT, MRSN, ARTLORD, VICTOR SAN ANDRÉS, GREGORY SIFF, and LICATA. Know in the fashion world as JESSICA LICATA, she is also one part of the design duo EQUALSHUMAN, alongside co-designer ALISON VITOLO, and the brand comes to Miami fresh off the heels of their recent debut at NEW YORK FASHION WEEK, to unveil their expanded fashion collection. The entire program is supported by Mondrian South Beach, WEDGE HR, and DCI PROJECTS, Gen Art’s new digital partner agency, owned and operated by NICK DESROSIERS
Known for innovative multi-media, fashion, and art parties, Gen Art will highlight the three (3)-day experience with three (3) premiere events. Gen Art’s bash for 500 special guests will take place on Thursday night, December 2nd, from 7-10 pm at the Mondrian’s outdoor Baia Beach Club. The evening will feature a live performance by Florida-based electronic pop group, WE WANT MORE, a fashion presentation featuring equalshuman, the unveiling of the Ethos Contemporary Art pop-up gallery, live graffiti art by Licata, and the launch of the first Gen Art NFT project by Victor San Andres, as well as a limited preview of the upcoming collaboration between Gregory Siff and DEADMAU5.
The following day, Gen Art will unveil their daytime cabanas adjacent to the Mondrian pool at Baia Beach Club, which will be open to the public on Friday, December 3rd, and Saturday, December 4th from 1-5 pm daily. The cabanas will give guests a chance to purchase or commission visual art from Ethos Contemporary and to shop the equalshuman fashion collection via live personal styling experiences with the design team. MATT BAXTER, CEO of WEDGE HR, will also produce his live podcast “THE MATT BAXTER SHOW” directly from the cabanas, where he will get up close and personal with leading executives in the art, music, film, fashion, tech, lifestyle, and hospitality companies involved in ART BASEL and MIAMI ART WEEK.
On our program’s final day at the Mondrian South Beach, Gen Art and BingeBuilder, Inc., (a talent incubator and digital content investment marketplace powered by web3 communities), will co host a media brunch while Matt Baxter continues his live interviews of artists and fashion designers as part of The Matt Baxter Show.
On the program’s final day, Gen Art will host a media brunch
“Miami Art Week is an opportunistic time for Gen Art and our headlining talent to close out 2021 strong while positioning our artists and designers for success in 2022. It’s a great time and place to say ‘We have made it, we have persevered, and we are in business! Because, at the end of the day, Gen Art is here to ensure our clients can sell their work, and that is how these incredible talents thrive.,” explained Gen Art CEO KERI INGVARSSON.
For RSVP and invite inquiries, send a request to ethos@genart.com. **For all media & press inquiries, contact Gen Art at (323) 818 7000 or keri@genart.com**
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ABOUT GEN ART
Founded in 1993 as a visual art-driven event group, and entering fashion and film by 1996, Gen Art is among the world’s leading arts and entertainment organizations in showcasing emerging talent. The company highlights culturally significant creators in fashion, film, music, and art through unique consumer experiences and branded collaborations. The company has produced over 5000 multimedia, film, fashion, music, art, tech, and culinary events globally, launching the careers of celebrated alumni including Zac Posen, Rebecca Minkoff, Philip Lim, Jason Reitman, Sofia Coppola, and Sheppard Fairey. Since 2014, the company has been headed up by fashion industry executive Keri Ingvarsson and a small team of private investors. For more info www.genart.com
ABOUT MONDRIAN HOTELS & RESIDENCES
Mondrian is more than a hotel: it’s a way of travel. Known for its groundbreaking design and progressive programming it is a “must” destination for locals or travelers. Mondrian is always at the heart of the most exciting cultural scenes in the world, serving up innovation and creativity for everyone. Mondrian provides a playful framework so that guests and locals alike can immerse themselves in the culture of each city it inhabits. Design is at the center of the Mondrian experience with hotels designed by some of the world’s most famous architects and designers, including Philippe Starck and Marcel Wanders. With six properties in Los Angeles, Miami, New York, London, Doha, and Seoul, the brand is on track to more than double its footprint by 2023, with upcoming openings in Bordeaux, Cannes, Australia’s Gold Coast, and more. Learn more at MondrianHotels.com. Mondrian Hotels & Residences is part of Ennismore, a creative hospitality company rooted in culture and community, with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint- venture with Accor, formed in 2021. ennismore.com
ABOUT ETHOS CONTEMPORARY ART
Ethos -“the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.” Established in 2014 by Georgeana Ireland, Ethos Contemporary Art features contemporary paintings, sculptures, and art glass in our galleries located in Los Angeles and Newport Beach, California. Specializing in Pop Art, Street Art, Lyrical Art, Expressionism, and monumental scale art. Representing living masters and brilliant emerging artists. Visit us at www.ethoscontemporaryart.com
ABOUT EQUALSHUMAN
Founded in NYC in 2019 by Jess Licata and Alison Vitolo, equalshuman designs elevated, effortless, and versatile eco-friendly all-gender clothing. Their founding philosophy is simple: to launch a brand that can change the world, while emphasizing creativity over consumption, utilizing upcycled and recycled fabrics for their fashionable separates. For their debut NY Fashion Week collection, equalshuman’s co-designer Jodi Ingham created signature hoodies and joggers in french terry, organic cotton deconstructed tees colored in vegetable dyes, art to fashion paint-splattered layer skirts on recycled cheesecloth, subtle khaki separates, and more. Preview the collection:https://equalshuman.com
ABOUT WEDGE HR
Built for the demands of modern recruiting, Wedge is the video screening solution that helps companies make authentic connections with candidates – anytime, anywhere, any device. With custom interview options, world-class support, and simple pricing combined with leading ATS integrations, Wedge serves as a stress-free filter to identify top talent. For more information, visit wedgehr.com
ABOUT DCI PROJECTS
You don’t have to be Walt Disney. DCI Projects’ mission is to help brands grow by focusing on content that speaks authentically and genuinely about their brands. As a full-service creative and media agency, DCI guides brands from startups to Fortune 500 companies, developing innovative digital strategies that cut through the noise and guide your brand forward. Founded in 2006, as The Social Crew, and merged and rebranded in 2019, the Brooklyn-based agency is on a mission to disrupt the global media market with ventures integrating entertainment, media, music, fashion, film, technology, and philanthropy. For more information, please visit: www.dciprojects.com
ABOUT BINGBUILDER, INC.
BingeBuilder Inc. is a marketplace where creative IP is used to access investment capital through NFTs. Passionate about empowering creative artists with social proof of consumer demand. Learn more at BingeBuilderx.com/welcome
ABOUT FILIENNA
Filienna is a fashion jewelry collection where the traditional craftsmanship of filigree meets the graceful art of henna design all set in Filienna’s rose gold-toned blush silver. Guided by the mantra that it requires great strength to know our inner selves, to find and embrace the inner freedom that stems from our mixed origins, and to share our deepest beauty with the world.
ABOUT CANTEEN SPIRITS
Canteen Spirits is an Austin-based ready-to-drink cocktail brand specializing in refreshing, low-calorie, spirits-based canned cocktails. Canteen Spirits’ portfolio of premium RTD cocktails includes Canteen Vodka Soda, available in seven flavors including Black Cherry, Pineapple, Strawberry, Watermelon, Cucumber Mint, Ruby Red, and Lime; Cantina Tequila Soda, which is offered in three delicious flavors including Watermelon Margarita, Grapefruit Paloma, and Ranch Water, all made from premium blue weber agave in Tequila, Jalisco. The newest edition, Canteen Gin Spritz, is available in three light and refreshing flavors including Blossom Gin Spritz, Citrus Gin Spritz, and Ruby Gin Spritz, made with all-natural flavors, and zero sugar, each line boasts an impressive list of better-for-you alternatives in their ingredients and approach, making it the better drink choice for any occasion. For more information, visit: www.drinkcanteen.com and www.cantinaspirits.com